Are you tired of presenting to a disengaged audience? The solution might be simpler than you think! Adding good visuals to your presentations can significantly increase engagement levels.
In this post, we'll explore seven reasons why adding visuals is a game-changer for your presentations. From enhancing understanding to evoking emotions, you'll discover how visuals can help you connect with your audience and deliver memorable presentations. Read on to answer the following questions:
- How to add clarity to your message using visual aids
- How to simplify the message of your presentation using images
- How to spice up your icebreakers with adorable and funny pictures
- How to increase audience attention and memory with relevant illustrations
- How to evoke an emotional connection using powerful images
- How to make audience engagement more inclusive using images
- How to break the monotone with the help of images
Why visuals enhance audience engagement
We know actions speak louder than words, but do you know what else speaks louder than words? Images—and there’s a very good reason for it too. Our brains naturally process images more easily, taking only 13 milliseconds to process an entire image. Hence, it comes with little surprise that visuals have been found to increase user engagement by as much as 94%!
If you frequently run team meetings, head brainstorming sessions, or large-scale conferences, it’s about time you consider adding images to your audience engagement efforts (if you haven’t already done it).
And for the skeptic in you, here are 7 reasons why adding good visuals in your presentations could do a lot of good for your audience engagement.
1. Visual aids add clarity to your message
Try describing a new color with just words to an audience. You will realize that it puts you in a bit of a pickle.
Communicating complex or visual concepts with words alone can be challenging. Incorporating effective visuals in presentation slides or live polls eliminates the potential for miscommunication, which is particularly important when discussing important decisions that require everyone to be on the same page.
Here are 3 ideas for using images to make your decision-making and brainstorming easier:
1. Picking design choices
Voting on the best design during meetings can be easier when you can look at all the options at once and pick the most suitable one. Add the different designs as answer options and let your team vote. May the best design win!
2. Brainstorming sessions
Add an image that you need to brainstorm a tagline for into a word cloud poll, and look at the common theme your team brings out. Having an image to look at while entering options makes it easier for your teammates to be creative within the brand guidelines.
3. Picking an event theme
You need to get a consensus on your party themes in office. You can say bohemian, but will everyone know what a bohemian theme is? Send out polls with images of each theme and ask your colleagues to vote on them.
2. Images simplify the message conveyed during your presentation
Do you frequently experience your audience staring at you blankly or frowning at your slides? Dense and complex messaging could be your pitfall. We all have to present difficult concepts sometimes but the key to doing it successfully is by breaking those complex information into digestible bits.
Another trick is to, yes you guessed it, add some good visual aids. Whether it’s flow charts, word clouds, or relevant images, adding these visual aids to your presentation can simplify your message and help retain your audience’s interest.
Even if you are using live polls or quizzes during your presentation to drive engagement, make sure you simplify convoluted sentences and add images where necessary to make your message clear to your audience. If your audience is re-reading your questions or answer options to make out what you are saying, you will probably lose valuable engagement in your polls.
3. Adorable and funny pictures spice up your icebreakers
Ever been in a situation where you are presenting to a crowd of “not morning people” in the morning? It can be frustrating and demoralizing to try your best to get the energy level up and have your audience remain unenthused.
This is where cats come in handy.
Cats? Yes, cats, dogs, ducks… whatever your idea of adorable. Think about those goofy dog videos on Facebook or BuzzFeed quizzes on cute animals that instantly put you in a better mood during groggy mornings in the office. The idea here is the same.
Sometimes your audience just needs to break the ice before giving you their undivided attention. Instead of immediately opening with serious questions or jumping straight into your presentation, try adding fun polls with attractive or funny images. Conduct a trivia quiz, vote on unpopular food combinations or simply pick your favorite kitten image with your audience. You’d be surprised about what it can do for their energy level, and even yours!
Here are 3 icebreaker game formats you can try:
1. Poll on it!
Create multiple-choice image polls on various topics
a. Which kitten is the cutest?
b. Which topping doesn’t belong on a pizza? (we’re looking at you pineapples)
2. Play would you rather
Put up two images of equally horrible choices and make your audience vote on one. The beauty of adding images to this game is that it can help your audience visualize both horrid choices, making them all the more fun!
3. Create a "mood cloud" together
Get your audience to enter their current mood into a live word cloud platform like Pigeonhole Live to generate a "mood cloud" on the spot.
4. Relevant illustrations increase audience attention and memory
Humans have a shorter attention span than goldfish, which is bad news for presenters!
Capturing the audience's attention is the first step to engaging them but with the myriads of distractions that exist around us (or in our smartphones), it is an increasingly difficult task.
According to this Forbes article, adding shocking statistics or images is a great way to grab your audience's attention before presenting key points.
Once you’ve succeeded in getting your audience’s attention, you need to ensure they remember the content you presented. I’m guessing engagement for the sake of engagement does not correspond to your KPI.
Pairing a relevant image to information helps us retain 65% of the information three days later, compared to the 10% we retain without the help of an image (Brain Rules). Hence, incorporating relevant illustrations can help to build a more memorable presentation.
To take things up a notch, set up live polls and quizzes with images used in your presentation to test the audience on the content you delivered to yield better success rates for your overall presentation. Use platforms that offer PowerPoint integrations so you can embed live polls within your presentation slides for a seamless presentation.
5. Powerful images can evoke an emotional connection
Reflect on what great presenters do best – they make you feel emotional about what they are presenting even if you have little knowledge of the topic. The likes of Steve Jobs have found the fundamental secret to captivating their audience—emotional connection. Once you evoke an emotional connection, you get to hold the audience's attention and interest for a longer period and derive a better impact from your engagement.
Images are a shortcut to building an emotional connection. Why?
Firstly, as science has proved, humans are visual creatures. Around 90% of the information transmitted to our brain is visual. Hence, it’s easier for us to connect with images on a deeper level.
Secondly, images can convey more cues than words. This is because images can capture complex and abstract concepts like emotions and color, and convey them effectively to the audience. These additional cues can evoke a deeper connection from the audience, making their engagement more rewarding, both for them and for you.
6. Images make audience engagement more inclusive
If you are hosting a transnational event or need your presentations to cater to a culturally or linguistically diverse audience, audience engagement can be quite a challenge.
To make sure ice-breakers and opinion polls are more inclusive, add images to the mix. Images are universal. Unlike clever jokes, or funny limericks understanding an image requires little context or linguistic expertise. As a result, your activities will appeal to a larger audience and make an impactful connection regardless of the language barriers that might exist.
7. Images help to break the monotone
If you regularly use audience engagement polls, you’d be familiar with the different types of polls: multiple-choice polls, open-text polls, word clouds, and quizzes. Hosting long events would mean that you need to conduct many polls during the sessions, to increase engagement, check to understand, conduct ice-breakers, and even get quick feedback.
While polls are a fun way to get your audience's opinion and increase engagement, overusing the same format of polls can come off as a little boring and repetitive. It’s great to switch between poll formats while also adding images into the mix to keep the sessions fun and engaging from start to end.
Maximizing presentation impact through visuals
Adding good visuals to your presentations is not just about making them look better. It's about engaging your audience and driving better outcomes. By following the tips and best practices outlined in this article, you can take your presentations to the next level and achieve your desired results. So go ahead and experiment with different types of visuals, and see the impact they can have on your audience and your success!
Pair powerful visuals with an audience response tool
